Facebook content strategy
The 80/20 rule (Pareto Principle) applied to Facebook content strategy means focusing 20% of your efforts on actions that will drive 80% of your results. Here’s how to use this principle to maximize engagement and reach on Facebook:
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## **1. Understand the 80/20 Rule on Facebook**
### **80% - Jabs (Value, Engagement, and Relationship-Building)**
- **Jabs** are non-promotional posts designed to provide value, entertain, or educate your audience.
- Examples:
- Tips, tutorials, or industry news.
- Behind-the-scenes content.
- Interactive posts like polls or questions.
### **20% - Right Hooks (Promotional Content)**
- **Right Hooks** are posts that directly ask for something, such as sales, sign-ups, or clicks.
- Examples:
- Promoting a product or service.
- Driving traffic to a landing page.
- Highlighting special offers or events.
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## **2. Focus on Contextual Storytelling (Gary’s Principle for Facebook)**
Facebook thrives on storytelling and visuals. Gary advises creating content that feels native to the platform and connects emotionally with your audience.
### **Actionable Steps:**
1. **Know Your Audience:**
- Use Facebook Insights to understand demographics, preferences, and behavior.
- Tailor your content to resonate with their interests and needs.
2. **Visuals Matter:**
- Facebook is a highly visual platform. Use images, videos, and infographics to stand out.
- Avoid overly polished ads; opt for authentic, relatable visuals.
3. **Write for Engagement:**
- Keep text concise, relatable, and conversational.
- Include a **Call-to-Action (CTA)** to encourage interaction, such as “Comment your favorite” or “Tag a friend
### **1. Focus on High-Performing Content and high impact content(20% Content, 80% Engagement)**
Create content and messages that move people emotionally.
- **What to do**: Analyze your past posts to identify the top-performing ones.
- **Action**: Repurpose, re-share, or create similar content that resonates with your audience.
- **Example**: If your audience loves tutorial videos, make more of those rather than posts with static images.
- **Steps**:
1. Use **Facebook Insights** or tools like **Hootsuite Analytics** to analyze past content performance and other post on fb
2. Identify the top 20% of posts based on engagement (likes, shares, comments, and clicks).
3. Repurpose top content into new formats (e.g., turn a text post into a video).
- **Tools**:
- Semrush, buzzsumo, to find post that has the most share from competitor: https://tkogamestore.blogspot.com/2025/01/find-most-shared-on-facebook-tools.html?m=1
- **Facebook Insights**: For native analytics.
- **Hootsuite** or **Sprout Social**: Advanced analytics and scheduling.
- **Canva**: To redesign content.
## **2. Focus on High-Impact Content (20% Content Types, 80% Engagement)**
Content mixed plan:
https://tkogamestore.blogspot.com/2025/01/facebook-content-plan-2.html
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### **2. Invest in Visual Content (20% Format, 80% Attention)**
- **What to do**: Focus on creating high-quality visuals and videos.
- **Action**: Use tools like Canva, Photoshop, or Adobe Premiere to create eye-catching graphics or short, engaging videos.
- **Example**: Videos and carousel posts tend to perform better than plain text or link posts.
- **Steps**:
1. Focus on high-quality visuals (images, videos, and infographics).
2. Use templates to maintain brand consistency.
3. Incorporate motion graphics or animations for better engagement.
- **Tools**:
- **Canva**: For graphics and static visuals.
- **Adobe Premiere Pro** or **Final Cut Pro**: For video editing.
- **Lumen5** or **Animoto**: To create quick, engaging videos.
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### **3. Engage Consistently with Key Audiences (20% Time, 80% Loyalty)**
- **What to do**: Spend focused time interacting with your most engaged users.
- **Action**: Respond to comments, answer questions, and acknowledge frequent commenters.
- **Example**: 10 minutes of daily engagement can build stronger relationships than sporadic responses.
- **Steps**:
1. Set aside 10–15 minutes daily to respond to comments and messages.
2. Tag followers in relevant posts to increase interaction.
3. Thank users who share your content or engage frequently.
- **Tools**:
- **Facebook Page Manager App**: For real-time interactions.
- **ManyChat**: For automating responses to common questions.
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### **4. Leverage Paid Ads for Organic Growth (20% Investment, 80% Reach)**
- **What to do**: Use a small budget for boosting your best organic posts.
- **Action**: Identify posts that are performing well and amplify their reach with targeted ads.
- **Example**: Spend 20% of your budget on boosting and 80% on retargeting audiences who already engage with you.
- **Steps**:
1. Boost high-performing posts to a targeted audience.
2. Retarget users who engaged with previous posts using Facebook Ads Manager.
3. Allocate a small daily budget (e.g., $10–$50) for testing ad performance.
- **Tools**:
- **Facebook Ads Manager**: For creating and managing ads.
- **AdEspresso**: To test ad variations and optimize campaigns.
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### **5. Create Evergreen Content (20% Content, 80% Longevity)**
- **What to do**: Focus on posts that remain relevant over time.
- **Action**: Post tutorials, FAQs, or “how-to” content that your audience can reference repeatedly.
- **Example**: A well-made video tutorial could generate engagement for months.
- **Steps**:
1. Brainstorm topics that stay relevant over time, such as "How-to" guides or FAQs.
2. Use these posts as cornerstone content you share repeatedly.
3. Update the content periodically to keep it fresh.
- **Tools**:
- **Notion** or **Airtable**: For content planning.
- **Grammarly**: To ensure evergreen content is polished and error-free.
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### **6. Optimize Post Timing (20% Timing, 80% Visibility)**
- **What to do**: Post when your audience is most active.
- **Action**: Use Facebook Insights to determine peak activity times and schedule posts accordingly.
- **Example**: Posting at 7 PM may yield more results than posting during working hours.
- **Steps**:
1. Use Facebook Insights to find when your audience is most active.
2. Schedule posts for peak engagement times.
3. Test different posting times to refine your strategy.
- **Tools**:
- **Facebook Insights**: Native data on audience activity.
- **Buffer** or **Later**: For scheduling posts.
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### **7. Tap Into Trends Sparingly (20% Trends, 80% Virality)**
- **What to do**: Participate in trending topics or viral challenges that align with your brand.
- **Action**: Adapt the trend to your niche while maintaining authenticity.
- **Example**: Join a viral hashtag or meme, but ensure it fits your message.
- **Steps**:
1. Monitor trending hashtags and topics using tools like **Google Trends** or **Twitter Trends**.
2. Align trends with your brand voice and audience interests.
3. Post timely content while the trend is still relevant.
- **Tools**:
- **Google Trends**: For identifying popular topics.
- Twitter trend
- **TrendSpottr**: To find and predict trends early
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### **o8. Prioritize Call-to-Actions (20% Effort, 80% Engagement)**
- **What to do**: Include clear CTAs in posts to encourage actions like sharing or commenting.
- **Action**: Use phrases like “Tag a friend,” “Share your opinion,” or “Click the link.”
- **Example**: A question like "What’s your favorite [product/service]?" often sparks conversations.
- **Steps**:
1. Include CTAs like “Share this post” or “Comment your opinion” in every post.
2. Design CTA buttons for videos or carousel posts.
3. Keep CTAs simple and clear to avoid confusion.
- **Tools**:
- **Canva**: For creating visuals with CTA buttons.
- **Bitly**: To shorten links for clickable CTAs
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### **9. Build Community with Groups (20% Focus, 80% Loyalty)**
- **What to do**: Create or engage in Facebook Groups related to your niche.
- **Action**: Share exclusive content and start discussions to deepen connections.
- **Example**: A private group for your followers builds loyalty and increases organic reach.
- **Steps**:
1. Create a Facebook Group tailored to your niche or audience.
2. Share exclusive tips, polls, or discussions to foster interaction.
3. Assign moderators to manage the group and keep it active.
- **Tools**:
- **Facebook Groups**: Native platform.
- **Slack** or **Discord**: For cross-platform community building.
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### **10. Test and Measure Regularly (20% Analysis, 80% Results)**
- **What to do**: Use Facebook Insights to track post performance and audience behavior.
- **Action**: Adjust your strategy based on which types of posts and times deliver the most engagement.
- **Example**: If short-form videos outperform long ones, shift your content strategy accordingly.
- **Steps**:
1. Run A/B tests to see what type of content works best (e.g., image vs. video).
2. Monitor metrics like reach, engagement, and click-through rate (CTR).
3. Adjust your content strategy based on analytics insights.
- **Tools**:
- **Facebook Insights**: For basic performance tracking.
- **Google Analytics**: To track traffic from Facebook to your website.
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### **11. Focus on Authenticity (20% Personality, 80% Trust)**
- **What to do**: Share behind-the-scenes content or personal stories.
- **Action**: Post content that humanizes your brand, like team activities or production processes.
- **Example**: A short video showing your team working on a project could gain more trust and engagement.
- **Steps**:
1. Share personal stories or behind-the-scenes content.
2. Avoid overly polished posts—make it relatable.
3. Use live streams to connect directly with your audience.
- **Tools**:
- **Facebook Live**: For real-time authenticity.
- **Instagram Stories**: If cross-platform promotion fits your audience.
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### **12. Collaborate with Influencers (20% Partners, 80% Reach)**
- **What to do**: Partner with micro or macro influencers in your niche.
- **Action**: Ask influencers to share your content or create co-branded posts.
- **Example**: A fitness brand collaborating with a trainer for a live workout session.
- **Steps**:
1. Research influencers in your niche using platforms like **Upfluence** or **Heepsy**.
2. Partner on co-branded content or giveaways.
3. Track the influencer campaign’s ROI and engagement metrics.
- **Tools**:
- **Heepsy** or **Upfluence**: For finding influencers.
- **Grin**: For influencer campaign management
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### **13. Offer Value in Every Post (20% Content, 80% Impact)**
- **What to do**: Provide tips, entertainment, or exclusive offers in your posts.
- **Action**: Always ensure your content answers a question or solves a problem for your audience.
- **Example**: Share “5 tips for improving [skill]” instead of generic promotional content.
- **Steps**:
1. Solve common problems your audience faces through tutorials or tips.
2. Offer free resources like downloadable guides or tools.
3. Share industry news and insights your audience values.
- **Tools**:
- **Canva**: To create resources or infographics.
- **ConvertKit**: For delivering free resources via email.
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### **14. Focus on Storytelling (20% Stories, 80% Engagement)**
- **What to do**: Create posts that tell a compelling story.
- **Action**: Use emotional or inspirational content to connect with your audience.
- **Example**: Share a customer success story with visuals.
- **Steps**:
1. Use a story arc (beginning, conflict, resolution) in your posts.
2. Share customer testimonials or success stories.
3. Make your stories relatable to your audience’s journey.
- **Tools**:
- **StoryLab.ai**: For generating story ideas.
- **Canva**: For visual storytelling elements.
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### **15. Recycle Content Wisely (20% Repurposing, 80% Efficiency)**
- **What to do**: Turn old content into new formats.
- **Action**: Convert blog posts into videos, infographics, or carousel posts.
- **Example**: A tutorial blog post could be transformed into a step-by-step video.
- **Steps**:
1. Turn blog posts into carousels, infographics, or short videos.
2. Repost evergreen content with updated captions or visuals.
3. Use old live streams as edited video content.
- **Tools**:
- **Repurpose.io**: For repurposing videos.
- **Lumen5**: To create video summaries of written content.
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### **16. Focus on Mobile Optimization (20% Design, 80% Accessibility)**
- **What to do**: Ensure all content is mobile-friendly.
- **Action**: Use vertical video formats and legible text for small screens.
- **Example**: Vertical reels often perform better than horizontal videos.
- **Steps**:
1. Create vertical or square videos that are mobile-friendly.
2. Use large fonts and clear CTAs for small screens.
3. Test how your posts appear on mobile before publishing.
- **Tools**:
- **CapCut**: For editing mobile-optimized videos.
- **Mobile-friendly design checkers**: Built into platforms like Facebook and Canva.
Tips
• Use psychology and human behavior to communicate your
message clearly to different types of audiences. Speaking in a way your audience can understand is key. Remember, according to the PCM, focusing on LOGIC, HUMOR, AND EMOTIONS will resonate with the majority of the North American population.
• Find messages that make your audience ask themselves questions they’re already thinking about but don’t know the answers to.
• Serve others. Being service minded will get you further than thinking about yourself. Always try to give to others and think about them first.
• Using a good headline will up your shareability factor because it helps the messaging become clearer and your audience will be more likely to look at the content.
• Connect with your audiences through emotions. Make sure your content makes your audience feel something. Whether it gets them to laugh, cry, or feel in any way, try to reach the audience at the heart level.
• Don’t assume that people are watching your videos with sound. It’s always good to subtitle your content and ensure that your message is crystal clear.
• Keep video introductions to a minimum. Go straight into
something fast paced and exciting. Remember that you only have a second (or three max) to hook someone and grab their interest.
• Play into the unexpected. Have twists, especially at the end of videos.
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