STRATEGIC ALLIANCES

 

Tips

• Strategic alliances can take you to where an audience already exists so you don’t have to start from scratch.

• Partnerships help get messages and brand awareness out there in larger ways.

• Find strategic partnerships that drive growth. Y ou want quality, not quantity.

• Find the superconnectors you can reach that will connect you to other people.

• Put yourself in your partners’ shoes to think about what could be valuable to them.

• Be creative when approaching partners. Think about your unique offering and how it matches with the needs of the person you’re approaching.

• Work on a share-for-share basis.

• At first, look for partners who are attainable—they don’t have to have a much larger following than you to help you.

• Create or join engagement groups where you share and create

content with others. Content goes viral because a huge number of people share something at the same time.

• Look for headline-grabbing partnerships.

• Licensing other people’s content is a good, cost-effective strategy to help you grow.

• Build a massive following and then approach content partners to license their content for free in exchange for exposing their brands to your newly built audience.